Real Examples
Thirty-six months of redesigns across fashion, homeware, beauty, and food. Real stores, real results, real data.
Complete redesign that tripled revenue
Shiro Fashion Tokyo
A heritage Japanese fashion brand with a cluttered legacy site and declining conversion rates. We stripped the homepage to a single hero image and three navigation items. Revenue tripled in 90 days.
Homepage elements reduced from 47 to 9. Checkout steps reduced from 5 to 1. Load time reduced from 8.2 seconds to 1.4 seconds.
200+ stores redesigned
Explore selected case studies across product categories and design challenges.
Homeware
Katachi Living — Minimal Homeware Redesign
A Tokyo homeware brand with 380 SKUs and a cluttered category structure. We restructured navigation into five categories, redesigned all PDPs with clean white photography, and simplified the cart.
Beauty
Sui Skincare — Premium Positioning Through Design
A clean beauty brand that was underselling its premium positioning with a generic template. White background PDPs, generous spacing, and a single-column ingredient story lifted perceived value instantly.
How we deliver results
Each case study follows the same structured process — data-first, design-second, results always measured.
Audit
Analytics deep-dive, heatmaps, session recordings, and user surveys.
Simplify
Remove 70% of page elements. Keep only what serves the journey.
Design
Build a clean design system — grid, type, colour, component library.
Measure
A/B test results, document the lift, and iterate quarterly.
Your store could be next
Tell us about your store and we'll identify the top three design changes that will lift your conversion rate.
Start a Project