After 200+ store redesigns, we've distilled the changes that consistently lift conversion rates by 20% or more. None of them involve adding more — they all involve removing.
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Without a grid, design is guesswork. Here's how we structure every project from the first wireframe.
Reducing SKU visibility on your homepage can dramatically increase add-to-cart rates. The data says so.
The best navigation systems go unnoticed. Shoppers find what they need without thinking about how.
Three colours is two colours too many. How monochromatic design removes distraction and builds brand identity.
Cart abandonment at 70%? These five friction points are responsible for 80% of lost checkouts — and they're all fixable.
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